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The Internet offers many means of affordable marketing, often with full-color imagery to go along with text. And multimedia components add some spice to the mix and increase online visitors and purchases. Here are some top Internet marketing techniques to help increase your sales and income.

1. DIRECTORY - Create your own directory on a specific industry topic, placing your own ad or banner along the top. Then invite others to add their website links via a link exchange program, listing themselves in your directory. This will result in lots of free advertising for you as your directory expands with links across the World Wide Web. Enter “link exchange software” into your favorite search engine for help with setup.

2. TEACH A COURSE – Write out a simple step-by-step instructional class in your area of expertise. Then break it up into smaller segments and set them up in an autoresponder as email messages with your ads included at the top and / or bottom of each message. Invite website visitors to sign up through on online form or email subscription address offered through the autoresponder service. Then as people sign up, they will learn more about you and your products and services.

3. EZINE EBOOK – Forget about small daily or weekly ezines. Try publishing one large monthly e-zine as an e-book format, preferably an Adobe .pdf file. Include a large number of articles with each issue and regularly featured areas like inspirational quotes, industry tips, favorite sites and advice from the pros. Also insert full-color graphics, multimedia components like audio file links, if you like, and ads. Then you can charge a monthly rate, with an annual discounted package purchase, and sell advertising spots.

4. TIP OF THE DAY – Set up your own Tip of the Day targeting your own area of expertise, relating to your own products and services. You can set it up on your website in a targeted box, via autoresponder, a blog, an RSS feed, an audio file or others means of communication. Add your own ad along with your tip for whichever product or service you want to target or maybe even your own online store for all. This will gently remind your target audience where to go to learn more.

In summary, by using Internet Marketing techniques customized to fit your own products and services, you can reach out and increase your website traffic and purchase opportunities. Internet marketing can mean a more affordable way to grow your business.

1. Let your affiliates use your articles to earn commissions.

Simply make your articles available to your affiliates to publish in their ezines or on their web sites with their
affiliate links in your resource box.

You'll be able to increase the success of your existing affiliates.

You'll also be able to get your new affiliates started on the right track by providing them with a unique and powerful
way to begin promoting your business.

2. Post your articles on your site.

Not all article writers do this, but it's a great way to showcase your expertise and increase your visitor's trust in you.

It can also help you to get more new affiliate sign ups. Just let your visitors know that they can use your articles to earn commissions.

3. Write to one person.

A good way to draw your reader into your article is to write as if you're writing to a friend.

By doing this, your article won't turn out like a "business document", and you'll be able to make your writing more personable and get more traffic to your site.

4. Do an article swap.

You could swap an article to be published in another writer's ezine, or you could swap articles to be published on each others' sites.

5. Start an article announcement list.

Get more ezine publishers and webmasters to reprint your articles by running an email list that tells them when you've written a new article or articles.

Like publishing your articles on your site, your list can help you to get more new affiliates.

Your list can also keep your existing affiliates up to date on any new commissionable articles you have for them to publish.

6. Use autoresponders.

Make your individual articles and also a "master list" of your articles available by autoresponder.

Include your master list email address in your posts to article announcement lists, along with your publishing guidelines and other information.

That way you'll be able to further promote your past articles, and you'll get more of your articles published by webmasters and ezine publishers that enjoy your writing.

Autoresponders can also be used to publish your article announcement list (or ezine).

With broadcast capable autoresponders you'll be able to double opt in your subscribers, easily send out your
announcements, and your autoresponders can easily take care of your subscribe and unsubscribe requests.

7. Create ebooks.

For example, you could make an ebook compilation of your best articles on a specific topic such as ezine publishing or copywriting.

Add to the profit you get from your new ebook by publishing articles in it where you're able to earn commissions, or by
making it available to your affiliates to rebrand with their affiliate links.