Is Yoga Right for You?

A lot of women perform yoga exercises not just to lose weight or maintain proper body weight but also because they want to be healthy emotionally and mentally. Yoga is also known to contribute to the decrease of a number of problems during menstruation, pregnancy, and menopause. There is research to prove this, but it’s easy to see the physical, mental, and emotional benefits evident on those women who practice yoga.

Yoga Helps You Cope with a Busy Lifestyle

If you are still undecided about yoga, then there are a number of things about it that will help you decide. One of these is its relevance to today’s world, even if it is one of the most ancient practices of all times.

Yoga is considered as the perfect solution that helps women cope with their busy days and the resulting mental and physical stress. This is especially true if they are working moms who need to deal with the pressures of both work and home. Sitting behind a desk or even driving a car for several hours every day would already result in a woman’s having shoulder and back problems that will not only affect their lives at the office but also at home when they are dealing with the family and household chores.

Choosing the Best Yoga Style Helps

Deciding if yoga is really right for you would also require you to choose the yoga style that will fit your lifestyle, personality, and needs. If you are a working mom, your yoga needs might differ from those women who are just working at the office for long hours every day. As such, it is very important to find the perfect teacher or trainer who has the right knowledge about yoga who is not only qualified and accredited but also compassionate and sensitive to what you really need.

Yoga Styles:

1)Vini Yoga. This is a personal practice that could be developed through the incorporation of meditation, proper breathing, and posture as well as prayer and rituals. The amount of all these aspects that could be incorporated into your yoga practice will have to be changed though as a woman and her needs change and develop. Therefore, if you are still a student or a young professional, then the physical aspects of yoga might be more important for you, while older women might focus more on the spiritual, mental, and emotional aspects.

2)Ashtanga Yoga. Also considered as the power yoga, this style is known to be flowing and athletic. Breathing is very important in this yoga style as a woman flows through a series of postures. This is able to generate a lot of sweat and body heat, thus helping women detoxify their bodies.

3)Ananda Yoga. This yoga style makes use of temperate poses. This is gently meditative and perfect for those who would like to practice a yoga style that helps them to look inwards so they can focus on making their emotions better.

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Branding used to be a fancy business word, but it is becoming more and more used in everyday business meetings. Finally! For decades, big corporations have used in-house, very well paid brand managers - someone in charge of managing everything that relates to the brand, including design, package and partnerships. You've heard enthusiastic talks about branding, but you are still not sure if you should get a brand management plan going for your business.

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Can I fire my marketing team? No! Some people think a brand agency would do away with marketing jobs. In fact, your brand agency would not replace your marketing department, but work with your marketing and sales people to provide them the tools they need to market your services more successfully, while advancing your business image.

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Scott White is President of Brand Identity Guru (http://www.brandidentityguru.com), a leading brand consulting and market research firm located in Easton, Massachusetts, USA, near Boston.

Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation. Over the course of his 15-year branding career, Scott White has worked in a wide variety of industries: high-tech, manufacturing, computer hardware and software, telecommunications, banking, restaurants, fashion, healthcare, Internet, retail, and service businesses, as well as numerous non-profit organizations.

Brand Identity Guru clients include: Sun Life Financial, Coca Cola, HP, Sun, Nordstrom, American Federal Mortgage, Simon (America's largest shopping mall manager) and many others, including numerous emerging growth companies. Scott White is a very enthusiastic speaker and has the gift of being able to explain the principles of branding in a compelling and entertaining manner so that people at all levels can understand.